Woot
Woot.com paved the way for “daily deals” sites in 2004, offering a single product each day at a heavily discounted price. By accompanying their promotions with witty write-ups and videos, Woot gained a large following for not only its deals but also its humor. In 2010, Woot was acquired by Amazon and moved their creative team to Seattle, which is where I worked for them.
Case study
The Woot Voice
Woot was a pioneer in employing a comedic voice to internet shopping, getting loyal fans to check in regularly not only for the product but also for what goofy posts would be going along with it.
My job was to apply that voice across several different assignments.
