WGN (30 Rock)

Through the agency Story Worldwide, I wrote posts for WGN America’s 30 Rock Facebook page, which they used to promote the episodes they’d be airing.

But people don’t follow social media just for TV schedules, so in order to keep the community interested, we posted regularly and mixed in deep cuts, fan art, and other silly posts to supplement the programming notes.

An experience like this changes how you watch a sitcom. Before you know it, you’re trying to think of something you can find on the internet to complement nearly every funny line from the show and are wondering what each character would think about holidays and current events. But who did it? This moi!