Rex Goliath Wine

Facebook posts from the “Live Large” and “Rexisms” social campaigns. Neither of these campaigns were my idea. I was simply the freelance writer on assignment.

The idea behind the “Live Large” campaign was that the brand with the giant rooster should have a giant personality, so these were over-the-top suggestions on how to go big or go home.

When you’re writing for an adult beverage, sometimes the jokes are more, well, adult. “Rexisms” were a series of posts where the word “Rex” was swapped in for “Sex.”