Brooks Sports
Brooks specializes in running shoes and apparel. With the motto “Run Happy,” their brand voice emphasizes the joy of running. I worked with them on a freelance basis when either work was heavy or their Sr. Copywriter was out on vacation.
Case Study
Substitute Writer
When I was first called in to work at Brooks, it was an extremely short assignment while the staff copywriter was on vacation.
My job was to learn the voice quickly and put it to (digital) print.
