Case Studies
A more in-depth look at some of my samples.
I’ve tied these to some overarching themes. With that said, there’s some overlap. For example, creative strategy often goes hand in hand with community building. But I stuck with choosing one for each.
Creative Strategy
Humble Bundle
Staff Picks Bundle
We sold a lot of themed bundles, but sometimes there was no rhyme nor reason to the selection of games.
Our job was to come up with a theme, so we made up a coworker.
Humble Bundle
April Fools’ Day
This was in the era of internet AFD jokes, and for whatever reason, Humble Bundle, a game company didn’t partake.
We changed that and raised thousands of dollars for charity in the process.
Brand & Voice Adaptability
Woot
The Woot Voice
Woot was a pioneer in employing a comedic voice to internet shopping, getting fans to check in regularly for both deals and laughs.
My job was to apply that voice across several different assignments.
Brooks Sports
Substitute Writer
When I was first called in to work at Brooks, it was an extremely short assignment while the staff copywriter was on vacation.
My job was to learn the voice quickly and put it to (digital) print.
Usability
Walgreens
Prescription Management
From seeing statuses to ordering a refill, Walgreens patients go to the Prescriptions page for easy management of their medications.
I manage the words intended to make prescription management easier.
Building Community
Indie MEgabooth
Email Newsletters
Sent out approximately once a month, Indie MEGABOOTH’s newsletters were one of the company’s primary forms of communication.
My job was to grow, maintain, and communicate to the subscriber base.
