LivingSocial & AmazonLocal
One of my first copywriting gigs was as a freelance writer for LivingSocial where I wrote daily deal descriptions for small businesses in the Pacific Northwest.
As was common at the time, daily deal companies wanted fun copy to accompany the deals as an incentive to subscribe to the emails and visit the site regularly.
The formula was so popular that when Amazon launched their own daily deal site, they partnered with LivingSocial, and I was tasked with doing the writing for both.
I didn’t choose what I wrote about, and the offerings spanned a variety of categories and industries, which was a good challenge early in my career. So if you’re reading one of the samples and are like, “This guy doesn’t know what he’s talking about,” you’re probably right!
