Woot Plus Sales

Expanding off its origins as a daily deal site, Woot eventually ventured into the world of multi-day flash sales.

With more products and less room for copy, the opportunity for a traditional write-up wasn’t there, but that didn’t mean there was zero opportunity for Woot’s trademark tone & voice.

This is an assortment of the Plus Sale copy I wrote. The one-liners went along with the sale CTAs on the main page, and then the paragraph pieces of copy were once you clicked into the sale, serving as a bit summary flavor before browsing the products. In a way of sneaking in some additional flavor, we provided hover-over copy for each item in the sale, which I’m including below as well.