Humble Bundle

I was the Sr. Copywriter for Humble Bundle, a game and book ecommerce site based in San Francisco. With a unique premise of allowing customers to choose the price they pay for bundles of games and books as well as who the money benefits (between the company, developers/publishers, and charity), Humble Bundle has raised over $270,000,000 for charity.

Case Study

Staff Picks Bundle

We sold a lot of themed bundles, but sometimes there was no rhyme nor reason to the selection of games.

Our job was to come up with a theme, so we made up a coworker.

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Case Study

April Fools’ Day

This was in the era of internet AFD jokes, and for whatever reason, Humble Bundle, a game company didn’t partake.

We changed that and raised thousands of dollars for charity in the process.

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Facebook & Twitter

Posts announcing bundles and company news through humor.

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Instagram

Re-imagining a social media channel as a place more for brand fun.

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Emails & Blog

Longer-form announcements of bundles and updates.

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Site Copy

Bundle descriptions, promotional banners, and more.

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Packaging

We made a box! And I wrote the copy that went on it.

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Valentines

Downloadable cards that went along with a Valentine’s Day bundle.

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